Sebastian Hülck

EBV Elektronik, Director Lighting Segment

Sebastian Hülck

EBV Elektronik, Director Lighting Segment

Biography

Sebastain Huelck studied Electrical Engineering and Information Technology at the Technical University of Munich and has 14 years experience in the semiconductor industry. In his current position he is responsible for EBV’s Lighting and Optoelectronics Segment, including a team of business development managers, sales engineers and marketers, selling and developing electronics, optics and thermal solutions for the general lighting, consumer, medical, automotive and industrial markets. In his previous job he was Regional Marketing Manager for Power and Lighting Solutions and Interface Products at NXP. Prior to that he was the Key Account Manager of Appliances at Everlight.


Latest Trends and Technologies for High-End Retail Lighting

High end retail lighting profits immensely from new lighting designs. A dedicated light concept can offer more than just illuminating the facilities. It gives retailers a chance to determine which products are in the focus and in which way clients pass through the store or even how the clients feel during their stay. A prosperous concept in the high end sector is an equilibrated balance between reduced general lighting and accent lighting accentuating selected products in contrast to their background. There are a lot of different parts in a store which all require particular solutions in lighting. This can be implemented by lighting concepts within the context of multi-sensory store layouts all aiming at the comfort of clients. Innovations such as colour tuneable spots, small LES/high density COBs allowing more punch of the light and smaller fixtures, fitting rooms staging shoppers in conjunction with sophisticated, digitized mirrors and variable atmospheres and humanoid robots as future shopping assistants elevate the shopping experience to a new quality level. This is being complemented by BLE Beacon technology such as Osram Einstone for indoor navigation, location based information and proximity marketing.

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