Dr.-Ing. Christoph Peitz is Director for Smart Positioning Solutions, an incubator for mobile innovations at OSRAM GmbH, since 2014. In his role, Christoph is setting up a new business for light-based smart services called OSRAM EINSTONE. The solution combines location-based services with lighting technology. Before heading up OSRAM EINSTONE, Christoph worked as Management Consultant and Strategy Expert within OSRAM. Within his PhD at Heinz Nixdorf Institute Christoph addressed an integrative approach of system engineering and business model creation. He also worked in the area of product development and technical lecturing e.g. at Information Technology Institute in Cairo, Egypt. OSRAM, based in Munich, is a globally leading lighting manufacturer with a history dating back more than 100 years. The portfolio ranges from high-tech applications based on semiconductor technology, such as infrared or laser lighting, to smart and connected lighting solutions in buildings and cities.
EINSTONE Smart Retail – Proven Sales Increase for Retail by Light Installations
In 2017 OSRAM EINSTONE installation at Bollag-Guggenheim wins the EHI retail technology award for the best instore solution. The EINSTONE smart retail solution has proven sales increase by using a light installation as a local GPS system in combination with services for smartphones and data analytics. Christoph will present about how to generate real added value at the POS.