PAOLO DI TRAPANI is a physicist, a Professor of Optics at Insubria University in Como, IT ( >140 ISI publications in laser-nonlinear optics, and a dozen of patents), and the President/CEO of CoeLux srl. In addition to academic activities, in 2001 Paolo created Di Luce In Luce, a wide-audience-oriented theatrical performance, which proposes an indoor, true, physical reconstruction of spectacular optical atmospheric phenomena: clear skys and storms, fog and rainbows, the colours of sky/sun lights and shadows, the glimpse of the sun during an eclipse through a foliage, etc. are all staged indoors together with examples of paintings, architecture, literature, photography, music and cinema masterpieces. By witnessing this experience, a regained awareness of light occurs and people start noticing the beauty of the outdoors as they have never seen before, while art gets connected back to everyday life (www.diluceinluce.eu). As a follow up, Paolo has developed CoeLux®, a technology that artificially reproduces the sky and Sun that are virtually undistinguishable from reality. CoeLux® offers ground-breaking solutions for architecture and the real estate industry, warranting high living comfort no matter how far removed from the outdoors. Healthcare, hospitality, retail and residential are some of first important markets to be affected. CoeLux® won the LuxAward 2014 as “the light source innovation of the year”.