Part two of our countdown to LpS 2019 interviews is with the global association Zhaga. Here we asked their Secretary General, Dee Denteneer what his thoughts are on international markets, the struggles faced by the lighting industry, and LpS 2019.
What is the importance of Zhaga on an international level, especially in North America and Asia? And how are you working to create global alignments?
Dee Denteneer: One of the compelling business rationales for interface standards is to drive value by removing waste and arbitrary variation. Value for the market is delivered by luminaires and their drivers, light modules and sensors/IoT-devices. Zhaga is an industry alliance with the right blend of companies that allows us to bring interface standards and products based on these standards to the market fairly rapidly. Full global market penetration is also targeted by transferring Zhaga standards to IEC, cooperation with ANSI, and with further standards bodies.
The lighting industry seems to be struggling – what do you think are the reasons for this and how can it help itself to have a future?
Dee Denteneer: The lighting industry suffers from over-complication and too much focus on details that do not matter to the customer; leading to an explosion of SKUs and marginally different products. Platform thinking and well-defined interfaces are key to create growth. Strong examples are wireless connectivity and service offerings. These require collaboration with different industries at a global level and interface standards are key to establish the proper separation of concerns here. An example of how this could work is the Zhaga Book 18 interface which properly separates concerns between the world of LED lighting and wireless connectivity and sensor technology, at the same time serving the needs of the service industry.
What is Zhaga’s involvement in LpS/TiL 2018 and why do you participate in conferences?
Dee Denteneer: With the scope of Zhaga widened to better address growth areas like IoT and services, we need input and feedback, not only from component and luminaire manufacturers, but also from lighting designers, specifiers and procurement staff. We see exactly this audience being addressed by LpS and TiL, and that is why we love to participate.
What is your highlight of coming to Bregenz?
It is the mix of presentations on pioneering topics and ample networking opportunities which makes Bregenz such a special conference to go to. But let me be honest; I look mostly forward to talk about the widened scope of Zhaga and our exciting collaboration with the DiiA on smart luminaire interfaces. Then, to get feedback from the industry that will help us to set the right interface standards and help drive growth for the industry.