Guido Olbertz started his career after his study of electronics and automation in the field of automotive testing and software development. Searching for new challenges, he entered the lighting industry esp. automotive lighting. After 5 years, he contacted the OLED lighting technology facility within Philips and became responsible for customer projects and system integration. In his present role as a Business Development Manager for OLEDWorks, he introduces customers to the potential of OLED as a light source in different application areas.