Dr. Thomas Knoop is Executive Vice President at Zumtobel Group Services. His is responsible for the service business of the Zumtobel Group including connectivity, IoT, turnkey and financing business models.
Is Smart Lighting Smart in the Eyes of the Customer?
Although Smart Lighting is such a big topic in the lighting world, the tangible customer benefits remain rather unclear. Is connectivity or having a cloud connection a value in itself? And if we say Smart Lighting, don’t we actually just present lighting controls with a new fancy name? This presentation will deal with these questions and will provide answers showing that there is indeed additional value which previously has not been accessible to customers. The presentation will also point out that being more concrete about the value propositions and how they are delivered – through services – will probably be the most efficient accelerator for Smart Lighting.